The elusive riddle of successful communication in welfare delivery programs

For well over a decade, MSC (MicroSave Consulting) has assessed and analyzed a broad range of government payment programs across Asia and Africa. Government welfare programs often suffer from the intention-impact gap—largely a consequence of poorly planned or executed communication. As a result, crucial information either becomes distorted or fails to reach recipient families. This blog explores the intricacies of government communication using case studies and best practices from welfare delivery programs across various countries.